Lately, Facebook hasn’t done much to enamor me as a user. However, they are offering authors a new feature on author fan pages that I think is fabulous and I couldn’t wait to tell everyone about it. It’s a Call To Action (
CTA) button. It’s easy to set up, easy for visitors to use, and a great
thing about the button is that Facebook tracks how many CTA clicks your button receives. So, quick! Go to your Facebook fan page
and set up your CTA button right now.
To set up the button, simply click it (marked on the image below with red arrow #1) and choose which action you want your visitors to take. Your choices include Shop Now, Book Now, Contact Us, Sign Up, etc. I have used Shop Now and I connected visitors to the Buy My Books page on my blog. But you could just as easily use the Sign Up button as a way to build your newsletter mailing list. Now that I'm thinking about it, I may edit my CTA button from time to time to see which CTA gets the most attention from page visitors.
To find out how many
CTA clicks your button has received, simply look on the right hand side of
your author page (marked on the image below with red arrow #2).
As annoyed as I have been with Facebook recently, I have to give the company a standing ovation for this new feature.
How do you think the new CTA button should be used? Share your ideas in the comment section. All opinions and ideas welcome!
|Set up your CALL TO ACTION button. It's easy...and it's FABULOUS!|