I recently read a great article on Indies Unlimited website on how authors can easily set up a book giveaway using Rafflecopter. I'll be trying this soon. This article was posted with permission.
* * *
Give It Away by BigAl
One of the tools in the promotional arsenal of an author (and also companies, websites, and many other organizations) is a giveaway. People love a chance to win free stuff. Many authors do book giveaways on Goodreads which has some positives (lots of people become aware of your book and add it to their to-be-read list), but some downsides as well. Goodreads only allows paper books to be given away, which has financial implications, not only the cost of the book, but shipping costs that could easily get out of hand if you don’t limit entrants to readers from your home country. By using a 100% off coupon code on Smashwords or emailing an ebook file directly to winners it is possible for an author to do a giveaway of ebooks outside of Goodreads at no cost or, if they prefer, at low cost using their promotional dollars for other prizes (Amazon gift cards or some kind of book swag).
However, not too long ago running a giveaway was full of work and issues. A few years ago, I did a giveaway where someone entered by... read more