What you’re about to read isn’t
new information. Twitter has allowed tweet-pinning for quite sometime. However,
I find few Twitter users who take advantage of this useful tool.
Why should you pin a tweet to the top of your profile
page?
When someone on Twitter
re-tweets (RTs) one of your posts, it’s simply good Twitter etiquette to return
the favor if you can. If they have a tweet pinned to the top of their profile
page, then it’s easy to know which tweet they would prefer to have you RT. And
the same goes for you; if you RT someone, they’re very likely to visit your
Twitter page to RT something for you. Having a tweet pinned to your profile page,
ready to be RTed, is a great way to find a wider audience for your posts.
Showcase yourself by pinning
your very best content. Examples of tweets to pin: a link to your newsletter
sign up, the cover of a new release, news of a sale or a giveaway, etc.
How to pin a tweet:
1.
Log onto Twitter.
2.
Post a tweet, or
choose a tweet, you’d like to pin.
3.
Click on the
three dots located at the bottom right hand corner of the tweet.
4.
Click on “pin to
profile page.”
It’s that simple. I have used
pinned tweets to grow my newsletter subscribers, promote a new release,
advertise a sale, and highlight a particularly informative blog post. Right now, I have pinned a teaser about my newest release, Falling for a Single Mom. Later this month, I plan to pin a tweet advertising a $0.99 promo of Romance Beach Bundles 2 which will be on sale from August 16 - 23.
Twitter offers this pinning option
free of charge, so don’t forget to use this valuable tool to showcase yourself
and your books.
