According to Business Insider, Twitter says 232 million people are “monthly active users” on their platform. After searching Google for some information on how effective Twitter ads are, I decided to conduct a little experiment of my own. I like to see how things work with my own eyes. Here are my results:
I prepared my ad content according to Twitter’s instructions. Their ad dashboard makes it very easy to set up an ad. Because I was promoting one of my iBooks, I targeted readers, and more specifically, romance readers. I also targeted #iBooks. On the final day of my ad, I asked some author friends to RT my ad to see if that helped my ad’s visibility. I’m certain that’s why the graph (below) shows more views on the final day. I spent $10 a day for 5 days.
Total spent: $50
Total views: 21,934
Engagement rate: 1.15%
Cost per engagement: $0.20
The most important piece of the puzzle:
Number of iBook sales: 0
Have Twitter ads worked for you? I’d love for you to leave a comment. Have you used Twitter ads and found the same result as I did? Please leave a comment. Information sharing is a great thing!