According to Business
Insider, Twitter
says 232 million people are “monthly active users” on their platform. After
searching Google for some information on how effective Twitter ads are, I
decided to conduct a little experiment of my own. I like to see how things work
with my own eyes. Here are my results:
I prepared my ad content according
to Twitter’s instructions. Their ad dashboard makes it very easy to set up an
ad. Because I was promoting one of my iBooks, I targeted readers, and more
specifically, romance readers. I also targeted #iBooks. On the final day of my
ad, I asked some author friends to RT my ad to see if that helped my ad’s visibility.
I’m certain that’s why the graph (below) shows more views on the final day. I
spent $10 a day for 5 days.
Total spent: $50
Total views: 21,934
Engagements: 252
Engagement rate: 1.15%
Cost per engagement: $0.20
The most important piece of
the puzzle:
Number of iBook sales: 0
Have Twitter ads worked for
you? I’d love for you to leave a comment. Have you used Twitter ads and found
the same result as I did? Please leave a comment. Information sharing is a
great thing!
